About DO Digital
Specialist Positioning for Specialist Law Firms
DO Digital is a specialist marketing and positioning consultancy for lawyers and law firms with expertise that deserves to be better understood, differentiated and valued.
We help specialist firms clarify who they serve, define what sets them apart, package their expertise into compelling service offerings, and build the authority needed to attract the right clients. Our approach goes beyond generic digital marketing. We combine positioning, service strategy, messaging and digital authority to turn complex professional expertise into a market position that clients can understand, trust and act on.
Founded by Daniel Opio
DO Digital was founded by Daniel Opio, a lawyer, consultant and speaker whose career sits at the intersection of law, technology and business.
Daniel's legal and advisory experience spans Intellectual Property, Data Privacy, Governance, Risk & Compliance (GRC), AI Governance and Consumer Protection. Since 2018, his professional journey has taken him across Africa, Europe, Canada and the United States, giving him an international perspective on how lawyers, professional-services firms and technology organizations navigate regulation, innovation and business.
In 2018, Daniel was recognized as a 30 Under 30 Internet Governance Forum Fellow, an initiative associated with the United Nations Internet Governance Forum. As a speaker and practitioner, his work has explored the evolving relationship between technology, regulation, digital trust and business.
This international and multidisciplinary experience shapes DO Digital's approach. Daniel understands both sides of the equation: the complexity of specialist professional expertise and the commercial challenge of turning that expertise into a clear market position and services that clients can understand, trust and buy.
DO Digital was built around a simple belief: specialist firms should not have to sound generic to grow.
We help turn expertise into positioning, positioning into authority, and authority into business opportunity.